Purpose The hospitality and tourism sector has witnessed phenomenal growth in customer
numbers during the postpandemic times. This growth has been accompanied by the use of …

Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …

Purpose Metaverse blends the physical and virtual worlds, revolutionizing how hospitality
customers and hospitality organizations facilitate the co-creation of transformational …

Technological innovation has become an integral aspect of our daily life, such as wearable
and information technology, virtual reality and the Internet of Things which have contributed …

Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Despite the debate on the potential effects of the adoption of generative artificial intelligence
(AI) in modern societies in terms, there needs to be more clarity in the scholarly discourse …

A digital transformation approach in hospitality and tourism research | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search A …

Purpose The purpose of this study is to analyze state-of-the-art knowledge of artificial
intelligence (AI) research in hospitality. Design/methodology/approach This study adopts the …

Purpose This critical reflection aims to initiate an engaging dialogue about the labor
shortage challenge facing the hospitality and tourism (H&T) industry. This paper discusses …

This study aims to comprehensively synthesize existing literature on AI in tourism,
highlighting key themes, strengths, and limitations, and illuminating pathways for future …