We explored the influencing factors of the usage intention of a metaverse education
application platform that directly influence the optimization of its service function, improve the …

Purpose This study explores the factors that promote university teachers' switching intention
from a traditional classroom to a smart classroom based on the push–pull–mooring (PPM) …

During the pandemic years, universities worldwide adopted online teaching on a large
scale. Besides desktop systems or laptops, many students also use smartphones for online …

Study destination preference and post-graduation intentions: a push-pull factor theory
perspective | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

Metaverse is envisioned to be a shared, immersive, and persistent 3D virtual place where
humans can experience life as they do in the physical world and much beyond. This …

The proliferation of over-the-top (OTT) platforms, offering a wide array of on-demand content
accessible through the Internet, has reshaped the media landscape and transformed …

Purpose This study intends to extend the unified theory of acceptance and use of technology
(UTAUT) model by integrating perceived enjoyment as an intrinsic motivation so as to …

Purpose This study aims to understand and analyze the aspects influencing students'
attitudes and behavior toward the use of metaverse in education. The metaverse is currently …

In the research of technology switch, theories such as Push-Pull-Mooring (PPM), Behavioral
Reasoning (BRT), Innovation Resistance (IRT), and Status Quo Bias (SQB) have been …

ABSTRACT Aim/Purpose This paper aims to investigate and understand the intentions of
management undergraduate students in Hangzhou, China, regarding the adoption of …