Luxury brands are conduits of attractiveness, desirability, and status and their demand has
not been impacted by economic recessions or calamities like the pandemic. Over the years …

This study investigates the influence of the 'weekend effect', a temporal factor associated
with enhanced mood positivity during weekends, on online reviews, a pivotal form of …

Virtual influencers (VIs), digitally created characters with a significant presence on social
media, are progressively engaged to promote products and brands. Understanding the …

this special issue focuses on the very intriguing types of luxury consumption that are shaping
industry paradigms and trends, especially given the digital marketing revolution that is …

In this work we have investigated B2B marketing strategies in Ukraine, particularly focusing
on the intricate relationships between value creation, key customer acquisition, and …

In the dynamic landscape of the fashion industry, cultivating brand loyalty has become a
challenging endeavour, intensified by the competitive realm of social media. This study …

The fashion industry is experiencing rapid development and innovation. This thrives thanks
to the creative contributions of Indonesia's diverse young generation, shaping the country's …

This study endeavours to explore the intricate nexus between user-generated content
(UGC), the influence of social media, dynamics in international trade, and the sales of luxury …

Social media has completely altered how businesses engage with their customers. Social
media influencers have become an essential marketing tool for many industries. The …

Penelitian ini bertujuan untuk menyelidiki dampak media sosial dalam mengubah
paradigma pemasaran menjadi bentuk digital. Melibatkan analisis mendalam terhadap …