Research has recently started investigating possible methods to encourage consumers to
reduce meat consumption. However, few studies examine highly scalable messaging …

Highlights•Political elite stances influence support for climate policy, beyond ideology,
climate concern, and individual differences.•Social norms drive elite influence, which …

Political polarization is a barrier to enacting policy solutions to global issues. Social
psychology has a rich history of studying polarization, and there is an important opportunity …

Although communicating so-called 'dynamic norms' may promote sustainable consumption
behavior, the present study challenges the assumption that their impact is inevitably positive …

Psychology for Sustainability applies psychological science to so-called environmental
problems that manifest when human behavior disrupts and degrades natural systems …

Media coverage of climate protests within the United States and internationally has shown
growing public frustration about governmental responses to climate change. But what are …

In many countries around the world, significant proportions of consumers report intentions to
reduce their meat consumption. If followed through on, the intentions of these meat reducers …

Across the globe, men make markedly more money than women, even within the same
position. We introduce egalitarian norm messaging as a potential intervention to increase …

Recent research in the US shows the potential of providing information about minority norms
that are increasing on positively influencing interest and engagement in desired behaviours …

Background Protein transition, ie the transition from high levels of traditional meat
consumption towards consuming less meat or more plant-based or alternative animal-based …