Restaurants constitute a potentially impactful setting to stimulate consumption of plant-based
dishes, at the expense of meat dishes, as meat is relatively dominant in restaurants in terms …

Several societal issues could be mitigated by reducing global consumption of meat and
animal products (MAP). In three randomized, controlled experiments (n= 217 to 574), we …

The consumption of animal-source foods, and particularly red meat from ruminants, is a
major contributor to greenhouse gas emissions, freshwater use, and loss of biodiversity …

Prior research shows that adopting simple dietary substitutions (eg, replacing beef with
poultry or plant-based entrees) can improve dietary quality and reduce the negative …

High meat consumption in Western societies is a major contributor to climate change,
environmental damage, and health costs. One way to reduce meat consumption is through …

A reduction in meat consumption is necessary to mitigate negative impacts of climate
change and adverse health outcomes. The UK has an increasingly multi-ethnic population …

Plant-based eating is beneficial for human and planetary health. It is important to identify
factors which may encourage people to reduce meat, and increase plant-based meal intake …

While decreasing their meat consumption is one of the most impactful behaviours an
individual may carry out to reduce their carbon emissions, it is still a minority behaviour in …

A reduction in meat consumption is urgently needed to address multiple harms related to the
environment, animal welfare, and human health. Social norm interventions have been found …

Previous research has revealed that observing or learning about others' choices can change
individuals' choice of delayed rewards. To extend these findings, the present research …