While many people believe their thoughts and desires rule their behavior, in reality, people
often act according to what they believe society approves of and expects of them. That is …

Prevailing eating conventions in the Western world cause substantial environmental and
human health burdens. In the past few decades, a growing body of research has added to …

ABSTRACT A shift from predominantly animal-based to plant-based consumption can
benefit both planetary and public health. Nudging may help to promote such a shift. This …

This dissertation examines the role of social class as a moderator of social factors previously
identified as influencing voting intentions and product choices. It shows that voters with …

As the human population grows and we continue to see rapid biodiversity loss, conserving
natural resources in urbanized areas has become increasingly important. Motivating people …

We act pro-socially to make up for past wrongs, uphold our personal beliefs, get social
approbation, or enjoy the warm-glow feeling of helping out. Pro-social soft policies tap into …

This chapter explains one axis of problems with the popular climate solutions offered–that
they focus on individual-level action in the face of a societal problem, ultimately encouraging …

A major feature of recent policy initiatives aimed at tackling the climate emergency and
achieving sustainable development goals is the promotion of healthy and sustainable diets …

Vanwege de negatieve effecten van de productie en consumptie van dierlijke producten op
het klimaat en mensen hun gezondheid is het van belang dat dierlijke producten vervangen …

I am deeply grateful to my three advisers, Michal Reifen-Tagar, Eran Halperin and Thomas
Kessler who have supported and inspired me in every step of my PhD journey. I am …