Consumers are often unable to resist the temptation of overconsuming certain products such
as cookies, crackers, soft drinks, alcohol, etc. To control their consumption, some consumers …

A study of first‐mover effects in semi‐submersible oil‐drilling suggests that first‐entrants in
international markets maintain higher market share after controlling for market localization …

Research in cognitive psychology has shown that words, objects and faces learned early in
life are recognized more fluently than similar items learned later. Experiment 1 shows that …

Companies often extend product lines with the goal of increasing demand for their products
and responding to competitive threats. Although line extensions may lead to cannibalization …

This research draws on substitution theory to understand how British pub consumers
describe their substitutions in the context of the COVID-19 pandemic crisis. A two-stage …

We investigate a firm's choice of prices and qualities of a product line to signal competitive
advantage to potential entrants and to discourage entry. The market consists of customer …

It is well known that individuals often fail to exert proper self-control. In organizational
settings, this can lead to reduced productivity and profits. We use the literature on present …

Traditional market structure theories assume that consumer preferences are fixed and
exogenous to the influence of market competitors. An alternative theory from the pioneering …

The rate of market change has accelerated dramatically over the past decade. Products that
we once only dreamed of have become commonplace. Other products that recently seemed …

Most new product adoption models have focused on single-generation products. Only
recently have researchers begun to focus on the importance of analyzing consumers' …