In reaction to the growing attention paid to big data and artificial intelligence in hospitality
and tourism research, we systematically reviewed 270 relevant studies to identify topical …

Visual content has become an integral component of consumers' experience sharing.
People increasingly search for visual content posted by others prior to making purchase …

Consumers increasingly interact with multimedia posts shared by peers on social media
(SM) platforms. Drawing upon service-dominant logic (SDL) and the information adoption …

Photos shared by tourists are being generated at an unprecedented speed, creating new
opportunities to study tourism destination images. Nevertheless, little research has focused …

Social media and its applications are a part of daily life in Turkey and the rest of the world. In
2022, about 80.7% of Turkey's population (69.9 million people) spent an average of 8 h daily …

Consumers increasingly use eWOM to make decisions about various products and services.
However, few studies have investigated how different visual and verbal eWOM cues affect …

The crisis arising from the COVID-19 pandemic has affected the entire tourism system,
including communication and marketing practices. Of these practices, in recent years …

The online platforms (ie, websites and social media) of Destination Management
Organizations (DMOs) are among the most useful tools for building and promoting a …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

Travellers increasingly use a combination of photographs, texts and hashtags to expressing
their attitude towards tourism destinations (TDs). Existing destination branding literature has …