Purpose With the soaring volumes of brand-related social media conversations, digital
marketers have extensive opportunities to track and analyse consumers' feelings and …

Now in its second edition, this textbook explores the continuing transformation of advertising,
sales promotion, and public relations functions within the marketing discipline. The content …

Applying the principles of marketing to nonprofit organizations and the fundraising sector is
vital for the modern fundraiser who wants to increase profitability and diversify their …

Social commerce, also known as social business, is an emerging field driven by the
explosive growth of the social Web and social media. The field includes social network …

This new edition continues to give students a foundation in the principles of digital audience
engagement and data metrics across platforms, preparing them to adapt to the quickly …

Understanding how places, particularly cities and towns, are marketed to and consumed by
tourists, is vital to anyone working in the tourism industry. By creating and promoting a …

UMKM merupakan sektor ekonomi yang signifikan dalam banyak negara. Dalam konteks
digitalisasi nasional, UMKM memiliki potensi besar untuk berkontribusi pada pertumbuhan …

Dijitalleşmenin sonucunda sosyal medyanın insan hayatının bir parçası haline gelmesiyle
bu platformlarda yapılan tutundurma faaliyetleri giderek artmıştır. Bu tutundurma …

Digital marketing communication has affected consumer behaviour across product
categories like books, music, fashion accessories, clothing, banking, online gaming, and so …

Purpose The purpose of this paper is to examine and verify the competitive intelligence tools
Alexa and SimilarWeb, which are broadly used for website traffic data estimation. Tested …