Modeling the role of endorsement on brand loyalty of shooting athlete with mediating E-worth of mouth (case study: Walther Gun)
M Bahreini, H Abdolmaleki… - … in Sport Media, 2022 - sportmedia.journals.pnu.ac.ir
The purpose of this study was to investigate the role of Endorsement on Brand Loyalty of
Shooting Athlete with mediating of E-Word of mouth. The present study was applied in terms …
Shooting Athlete with mediating of E-Word of mouth. The present study was applied in terms …
Athlete Endorsement and the Business of Sports Amid Covid-19: Lessons from a Digital Media Consumption Enquiry
L Mobberley, J Vredenburg - Digital Marketing in Sports, 2023 - taylorfrancis.com
The current research offers insight into how marketing practitioners could better understand
the dynamics of endorsement partnerships in the context of Covid-19. While worldwide …
the dynamics of endorsement partnerships in the context of Covid-19. While worldwide …
Consumer activism and social movements
J Vredenburg, A Spry - The Routledge Companion to …, 2022 - api.taylorfrancis.com
Protests, demonstrations, online petitions, boycotts, and conscious consumerism. In the
digital age marked by deepened social unrest and highly polarized views, fake news, and a …
digital age marked by deepened social unrest and highly polarized views, fake news, and a …
Strategies to Mitigate Negative Events: A Qualitative Study on Celebrity-Endorsed Marketing
C Thomas - 2022 - search.proquest.com
Marketing is a process used by marketing managers to conceptualize strategies relatable to
consumers to deliver value, strengthen brand value, and ultimately purchase intentions …
consumers to deliver value, strengthen brand value, and ultimately purchase intentions …
Athlete–brand relationships in the era of
RMD Mesler, K Howie, J Vredenburg… - Sport Marketing in a …, 2022 - books.google.com
On April 12, 2020, NASCAR driver Kyle Larson participated in an iRacing competition on a
virtual tra that was being livestreamed on the digital platform Twit. Not realizing he was …
virtual tra that was being livestreamed on the digital platform Twit. Not realizing he was …
„Það er sannarlega gott að geta valið um fleiri miðla": Reynsla markaðsfólks af því að auglýsa í hlaðvarpi
BM Róbertsdóttir - skemman.is
Með vaxandi vinsældum hlaðvarps hafa fyrirtæki í auknum mæli ráðstafað auglýsingafé sínu
í miðilinn. Hlaðvap er þar af leiðandi komið í hóp annarra miðla sem vettvangur fyrir …
í miðilinn. Hlaðvap er þar af leiðandi komið í hóp annarra miðla sem vettvangur fyrir …
When things don't go right, go left: Strategier företag kan använda för att skydda sitt varumärke vid kritik i samband med influencersamarbeten
L Axling, R Mester - 2019 - diva-portal.org
Teknologins utveckling har förändrat det traditionella medielandskapet samt lett till sociala
mediernas framväxt, som numera är en vanligt förekommande marknadsföringskanal för …
mediernas framväxt, som numera är en vanligt förekommande marknadsföringskanal för …