Purpose Building on social media and destination brand-related literature, this study aims to
explore World Heritage Sites'(WHSs) brand diffusion and formation process from long-term …

Tourist learning and destination attachment play critical roles in nature-based tourism.
However, previous studies have not yet explored the relationship between tourist learning …

Though the growth of the tourism industry has created economic and social opportunities, it
has also hurt the environment and natural resources of the tourist destinations. It is observed …

The sustainable development of tourism destinations is intimately tied to tourists' pro-
environmental behaviors. Limited studies have explored the influence of factors such as …

Maintaining the sustainable development of fascinating resources in Taiwan's Hualien and
Taitung (Huatung) regions is the basis of organic agritourism. Loyalty not only represents …

Mountain hiking can bring abundant benefits while increasing environmental stress in
mountain areas. Thus, this paper examined the relationship and functional mechanisms …

This paper investigates the impact of COVID-19's fear-uncertainty (CFU) on the perceived
destination image (DI) and travelers' environmental behavior in a non-western context …

Rural tourism has been a hot spot in tourism studies in recent years. This research uses
Attitude Theory to investigate the influence mechanism of tourists' perceived value and place …

Urban parks not only enhance urban ecology but also play a crucial role in providing cultural
ecosystem services (CESs) for the well-being of urban residents. Both artificial and natural …

The significance of the sensory aspect in the tourism experience process for fostering pro-
environmental behaviors (PEBs) among tourists at the destination is well-acknowledged …