Relationship between advertising disclosure, influencer credibility and purchase intention
Understanding influencer credibility and online advertising and explaining its implications is
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …
the basis for analyzing customer purchase behavior. Novelties in digital marketing are …
Social Media Marketing Influencer: Literature Review on Promotional Strategies Using the Influence of Social Media Celebrities
N Angraini - … Journal of Economic Research and Financial …, 2023 - ijerfa.afdifaljournal.com
Social media marketing influencer is one of the digital marketing promotion strategies that is
known to be very effective in approaching consumers. This research is a literature review …
known to be very effective in approaching consumers. This research is a literature review …
What makes social media branding more effective in shaping pre-visit image: Information quality or source credibility?
X Li, SD Ma, M Wu - Tourism Management Perspectives, 2023 - Elsevier
Social media branding is increasingly undertaken by small and individual accommodation
businesses. Based on the heuristic-systematic model (HSM), this study investigates factors …
businesses. Based on the heuristic-systematic model (HSM), this study investigates factors …
[PDF][PDF] The Business of Influencing: Business Models of Social Media Influencers–a Literature Review
C Zabel - Nordic Journal of Media Management, 2023 - core.ac.uk
Purpose: In 2021, influencer marketing generated a global turnover of US $13.8 billion and
social media influencers (SMIs) represent a successful and relevant group of media …
social media influencers (SMIs) represent a successful and relevant group of media …
“How I think, Who I am”—Role of social media influencers (SMIs) as change agents
Social media influencers (SMIs) have gained critical standing due to their capability to
generate trust and alter behaviors. Trust in the influencer has further encouraged the …
generate trust and alter behaviors. Trust in the influencer has further encouraged the …
Social media engagement as a metric for ranking US Olympic athletes as brand endorsers
Athletes often use social media to help build their personal brand, communicate with
stakeholders, and promote endorsements. Research suggests that athletes who elicit …
stakeholders, and promote endorsements. Research suggests that athletes who elicit …
Impact of social media influencer marketing on youth purchase intentions in UAE
AF Radwan, SA Mousa, MM Mohamed… - Media …, 2021 - journals.sagepub.com
The study analyses how youth perceive social media Influencers and whether they affect
their purchasing intentions and buying decisions. It also measures influencers' …
their purchasing intentions and buying decisions. It also measures influencers' …
Disguising commercial intentions: Sponsorship disclosure practices of Mexican instamoms
L Zozaya-Durazo… - Media and …, 2022 - cogitatiopress.com
Influencers have established themselves as key allies for brands by cultivating a powerful
public image to promote them. In the case of Instamoms, these collaborations can offer …
public image to promote them. In the case of Instamoms, these collaborations can offer …
Understanding the Role of Follower Size in Influencer Marketing: Examining the Perspective of Source Credibility and Attribution Theory
H Kim, G Jeon, JY Chung - Journal of Current Issues & Research …, 2024 - Taylor & Francis
Applying source credibility and attribution theory as a theoretical framework, this study aims
to find the role of follower size on the success of influencer marketing, along with the …
to find the role of follower size on the success of influencer marketing, along with the …
The effects of Instagram disclosure on consumer reactions to sponsored posts: The moderating impact of social media influencers' perceived popularity
J Passebois Ducros, F Euzéby… - … et Applications en …, 2023 - journals.sagepub.com
At the request of brands, influencers promote products in their social media feed. They
publish both authentic and sponsored content and, to distinguish one from the other, they …
publish both authentic and sponsored content and, to distinguish one from the other, they …