This research attempts to investigate corporate social responsibility (CSR) and consumers'
advocacy behavior (CAB) association in the hotel services sector of a developing economy …

The burgeoning tourism and hospitality industry is plagued by numerous challenges that
pose significant hurdles to its long-term success and sustainability. These challenges …

Recognizing the power of consumer-led dialogue over traditional company-led marketing,
travel and tourism organizations increasingly appreciate the role of consumer advocacy …

Every day the wellbeing of disadvantaged individuals and communities is being transformed
through the activities of self-transcendent social activists. The positive contagion generated …

This research investigates the relationship between corporate social responsibility (CSR)
and consumer green advocacy behaviour (CGAB) in the context of the hospitality industry in …

Existing research has focused on organizational interventions in promoting financial
performance but has neglected individual factors, such as employee emotions. Our study …

The COVID-19 pandemic has severely affected people's health, daily routine, and
behaviors. Its effects have been most pronounced for the youngest and oldest generations …

While empathy and patient-centeredness (PC) are considered core variables in high-quality
healthcare education and care, research suggests that empathy and PC decrease during …

This conceptual paper is about the relationship between cultural value orientations and
personal value systems in relation to predicting pro-environmental behavior in hospitality …

In today's digitally interconnected world, social media emerges as a powerful tool, offering
different opportunities for modern businesses. Not only do organizations use social media …