Engaging customers in value co-creation or co-destruction online
Purpose This paper aims to develop a theoretical model to understand co-creation/co-
destruction of value through customer engagement in online channels. It also investigates …
destruction of value through customer engagement in online channels. It also investigates …
Customer effort in value cocreation activities: Improving quality of life and behavioral intentions of health care customers
JC Sweeney, TS Danaher… - Journal of Service …, 2015 - journals.sagepub.com
Transformative service research is particularly relevant in health care where the firm and
customer can contribute to individual as well as societal well-being. This article explores …
customer can contribute to individual as well as societal well-being. This article explores …
A silver lining in the COVID-19 cloud: examining customers' value perceptions, willingness to use and pay more for robotic restaurants
The COVID-19 pandemic has severely affected the restaurant industry due to enforced
closures and limitations on social gatherings, prompting restaurateurs to innovate and adapt …
closures and limitations on social gatherings, prompting restaurateurs to innovate and adapt …
Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Extant research highlights novel opportunities in co-opting customers to co-create value
through their participation in the brand experience. However, relatively little is known about …
through their participation in the brand experience. However, relatively little is known about …
Managing brands and customer engagement in online brand communities
J Wirtz, A Den Ambtman, J Bloemer… - Journal of service …, 2013 - emerald.com
Purpose–Given the dramatic technology‐led changes that continue to take place in the
marketplace, researchers and practitioners alike are keen to understand the emergence and …
marketplace, researchers and practitioners alike are keen to understand the emergence and …
The co-creation experience from the customer perspective: its measurement and determinants
K Verleye - Journal of Service Management, 2015 - emerald.com
Purpose–Companies increasingly opt for co-creation by engaging customers in new product
and service development processes. The purpose of this paper is to provide insight into the …
and service development processes. The purpose of this paper is to provide insight into the …
Archetypes of service innovation: implications for value cocreation
A Helkkula, C Kowalkowski… - Journal of Service …, 2018 - journals.sagepub.com
Service innovation is a key source of competitive differentiation across firms and markets.
Despite growing attention from practitioners and academics alike, systematic scholarly …
Despite growing attention from practitioners and academics alike, systematic scholarly …
The impact of operations and supply chain strategies on integration and performance
This study aims to develop a comprehensive model that facilitates an understanding of
relationships among operations strategies (OSs), supply chain strategies (SCSs), supply …
relationships among operations strategies (OSs), supply chain strategies (SCSs), supply …
Transformative service research: An agenda for the future
This article conceptualizes and presents a research agenda for the emerging area of
transformative service research, which lies at the intersection of service research and …
transformative service research, which lies at the intersection of service research and …
Service innovativeness and tourism customer outcomes
L Hollebeek, RA Rather - International Journal of Contemporary …, 2019 - emerald.com
Purpose This study aims to develop/test a model that examines the effect of service
innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent …
innovativeness on customer cocreation, satisfaction, advocacy and behavioral loyalty intent …