Targeted online advertising: Using reciprocity appeals to increase acceptance among users of free web services
JH Schumann, F Von Wangenheim… - Journal of …, 2014 - journals.sagepub.com
The Internet is dominated by free web services that depend on advertising revenues and
powerful marketing tools to support their business models. Targeted online advertising …
powerful marketing tools to support their business models. Targeted online advertising …
Influences of customer participation and customer brand engagement on brand loyalty
BA Apenes Solem - Journal of Consumer Marketing, 2016 - emerald.com
Purpose Value co-creation assumes that customers take active roles and create value
together with firms. This paper aims to investigate the short-and long-term effects of …
together with firms. This paper aims to investigate the short-and long-term effects of …
High tech and high touch: a framework for understanding user attitudes and behaviors related to smart interactive services
NV Wünderlich, FV Wangenheim… - Journal of Service …, 2013 - journals.sagepub.com
Smart interactive services, in contrast with other technology-based services, require
significant human-to-human interaction and collaboration in addition to the service provided …
significant human-to-human interaction and collaboration in addition to the service provided …
Assessing the value of commonly used methods for measuring customer value: A multi-setting empirical study
Despite the importance of customer value, considerable divergence of opinion exists on how
to adequately conceptualize and measure this construct. In this study, four commonly used …
to adequately conceptualize and measure this construct. In this study, four commonly used …
Do customers and employees enjoy service participation? Synergistic effects of self-and other-efficacy
Extant research confirms the importance of value cocreation through customer participation
(CP), but relatively little is known about whether and how it creates an enjoyable experience …
(CP), but relatively little is known about whether and how it creates an enjoyable experience …
How human–chatbot interaction impairs charitable giving: the role of moral judgment
Y Zhou, Z Fei, Y He, Z Yang - Journal of Business Ethics, 2022 - Springer
Interactions between human beings and chatbots are gradually becoming part of our
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …
everyday social lives. It is still unclear how human–chatbot interactions (HCIs), compared to …
The value co-destruction process: a customer resource perspective
AM Smith - European Journal of Marketing, 2013 - emerald.com
The value co-destruction process: a customer resource perspective | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …
Choice of cause in cause-related marketing
SR Robinson, C Irmak… - Journal of …, 2012 - journals.sagepub.com
Spurred by the consumer demand for companies to be socially responsible, cause-related
marketing (CM), in which fund raising for a cause is tied to purchase of a firm's products, has …
marketing (CM), in which fund raising for a cause is tied to purchase of a firm's products, has …
Effect of customer participation on service outcomes: The moderating role of participation readiness
B Dong, K Sivakumar, KR Evans… - Journal of service …, 2015 - journals.sagepub.com
Prior empirical evidence on the role of customer participation (CP) on service outcomes is
limited and inconsistent. The authors add new insights by investigating the boundary …
limited and inconsistent. The authors add new insights by investigating the boundary …
Customer involvement capability and service firm performance: The mediating role of innovation
T Anning-Dorson - Journal of Business Research, 2018 - Elsevier
This study contributes to the literature on customer involvement by assessing the influence
firm-level customer involvement capability has on service firm performance in two economic …
firm-level customer involvement capability has on service firm performance in two economic …