Extant research confirms the importance of value cocreation through customer participation
(CP), but relatively little is known about whether and how it creates an enjoyable experience …

Brand experience and brand personality have become two important theoretical constructs
in the branding literature. However, research on the antecedents of these two constructs has …

Purpose Value co-creation assumes that customers take active roles and create value
together with firms. This paper aims to investigate the short-and long-term effects of …

Spurred by the consumer demand for companies to be socially responsible, cause-related
marketing (CM), in which fund raising for a cause is tied to purchase of a firm's products, has …

The value co-destruction process: a customer resource perspective | Emerald Insight Books
and journals Case studies Expert Briefings Open Access Publish with us Advanced search …

Prior empirical evidence on the role of customer participation (CP) on service outcomes is
limited and inconsistent. The authors add new insights by investigating the boundary …

This study contributes to the literature on customer involvement by assessing the influence
firm-level customer involvement capability has on service firm performance in two economic …

Despite the importance of customer value, considerable divergence of opinion exists on how
to adequately conceptualize and measure this construct. In this study, four commonly used …

Many service interactions require customers to actively participate, yet customers often do
not participate at levels that optimize their outcomes, particularly in health care. To gain …

Abstract Information communication technologies and self-service technologies, such as self-
check-in kiosks or online check-in systems, are widely used in the air transport industry. This …