Using anthropomorphism in marketing communication has received increased attention
from brand and hospitality management literature, but its contextually complicated effects …

Purpose Cute products have found market success. The literature has identified various
factors of cuteness, but the effect of size is under-addressed. This study aims to investigate …

Social media influencers are increasingly recognized for their ability to influence tourists'
decision-making processes. The emergent phenomenon of virtual influencers presents an …

Travel photographs play a crucial role in tourism marketing, and implied motion, that is, the
use of techniques that give the illusion of movement,(eg, through the use of blurring …

The irresponsible actions of tourists harm the coastal environment. Throwing garbage in the
water, damaging green belts and lawns, and throwing disposable material and shopping …

Previous studies have found that the cuteness effect promotes tourists' travel intentions.
However, the role of the cute images on trash cans in tourists' intention to sort garbage is …

요 약 본 연구는 서비스 실패 상황 속에서 음성 기반 AI 금융 챗봇의 말투에 있어서의 귀여움
수준과 챗봇과의 젠더일치성 여부가 고객 반응으로서 허용 영역에 어떤 영향을 가지는 지를 …