A review of research on neuromarketing using content analysis: key approaches and new avenues
L Robaina-Calderín, JD Martín-Santana - Cognitive Neurodynamics, 2021 - Springer
There is currently a growing interest in a deeper understanding of consumer behaviour. In
this context, the union of different disciplines such as neuroscience and marketing has given …
this context, the union of different disciplines such as neuroscience and marketing has given …
Using digital platforms to promote blood donation: motivational and preliminary evidence from Latin America and Spain
J Torrent-Sellens, C Salazar-Concha… - International journal of …, 2021 - mdpi.com
The lack of blood donors is a global problem that prevents the demand for blood prompted
by an ageing population and increased life expectancy from being met. The aim of this study …
by an ageing population and increased life expectancy from being met. The aim of this study …
The influence of service quality and anticipated emotions on donor loyalty: an empirical analysis in blood centres in Spain
JD Martín-Santana, L Melián-Alzola - Health Care Management Science, 2022 - Springer
Blood donation centres need to recruit and retain donors to ensure the effectiveness and
efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings …
efficiency of healthcare systems, as COVID-19 has recently evidenced. In such risky settings …
Rational or altruistic: the impact of social media information exposure on Chinese youth's willingness to donate blood
Z Zhang, Q Liu - Frontiers in Public Health, 2024 - frontiersin.org
Background Non-remunerated blood donation is the main approach for various medical
institutions to get the source of blood supply, but the blood supply shortage is still a problem …
institutions to get the source of blood supply, but the blood supply shortage is still a problem …
'Be the Match'. Predictors of Decisions Concerning Registration as a Potential Bone Marrow Donor—A Psycho-Socio-Demographic Study
J Bogucki, W Tuszyńska-Bogucka - International Journal of …, 2023 - mdpi.com
(1) Background: The study was aimed at a better understanding of the factors determining
making a decision to become a potential bone marrow donor, in a Polish research …
making a decision to become a potential bone marrow donor, in a Polish research …
Understanding the Motives and Intention of Blood Donation during the Pandemic
J Yusof, S Ab Rahim, SM Noor… - IIUM Medical …, 2024 - journals.iium.edu.my
INTRODUCTION: In every country, an adequate and reliable blood supply can be assured
by a stable base of regular, voluntary, and unpaid blood donors. However, with the strike of …
by a stable base of regular, voluntary, and unpaid blood donors. However, with the strike of …