Artikel ini bertujuan untuk mengetahui teknik sampling umum dalam metode penelitian
berdasarkan beberapa artikel internasional bereputasi. Untuk memenuhi tujuan tersebut …

This paper is aimed to explore key philosophical underpinnings of fundamental research
paradigms with reference to Positivism and Interpretivism. It would Furthermore, outline and …

Customer engagement has been recognized an essential determinant of brand loyalty.
However, the psychological mechanism of customer engagement has rarely received full …

Qualitative case study methodology enables researchers to conduct an in-depth exploration
of intricate phenomena within some specific context. By keeping in mind research students …

Purpose This study explores green human resource management in Pakistan's automobile
industry. Design/methodology/approach The nature of the study is quantitative, with cross …

Purpose This study explores the connection between intellectual capital (IC) components
and the competitive advantage (CA) of the hospitality sector in Jordan through the mediating …

Reliability and validity are the two most important and fundamental features in the evaluation
of any measurement instrument or tool for a good research. The purpose of this research is …

Purpose This study explores the connection between big data analytics capabilities and the
competitive advantage of the manufacturing sector in Jordan through the mediating role of …

In order to answer the research questions, it is doubtful that researcher should be able to
collect data from all cases. Thus, there is a need to select a sample. This paper presents the …

Questionnaire is one of the most widely used tools to collect data in especially social
science research. The main objective of questionnaire in research is to obtain relevant …