Exploring new dimensions in OTT consumption: an empirical study on perceived risks, descriptive norms and goal-directed behaviour
Purpose With over-the-top (OTT) streaming services rapidly transforming the media industry
and saturating the market, the authors' study seeks to enrich the goal-directed behaviour …
and saturating the market, the authors' study seeks to enrich the goal-directed behaviour …
Beyond Pleasure, Desire for Meaningful Consumption and Peacefulness from Digital Entertainment Platforms; Extending UTAUT2 Model with Eudemonic Motivation …
M Kuriakose, G Nagasubramaniyan - International Journal of …, 2024 - Taylor & Francis
The landscape of entertainment consumption has undergone a profound shift, with the
emergence of digital entertainment platforms becoming indispensable in satisfying …
emergence of digital entertainment platforms becoming indispensable in satisfying …
Investigating the switch from sanitary napkins to menstrual cups
NT Ajith, AKF Rasheed - Journal of Cleaner Production, 2024 - Elsevier
The rise in environmental awareness and personal well-being has led to a shift in menstrual
product preferences. This research, focusing on women from India, utilizes a mixed-methods …
product preferences. This research, focusing on women from India, utilizes a mixed-methods …
[PDF][PDF] Mitigation of Lock-in and Privacy Concerns for OTT (Over The Top) Users: The Role of Service Diversity, Technical Support, and Social Interaction
I Hwang - 디지털콘텐츠학회논문지(J. DCS), 2024 - journal.dcs.or.kr
OTT (Over The Top) platforms are vying for market dominance by offering personalized
services to retain users. Previous studies have primarily focused on strategies to enhance …
services to retain users. Previous studies have primarily focused on strategies to enhance …
[HTML][HTML] OTT 사용자락인및프라이버시우려완화: 서비스다양성, 기술지원, 그리고사회적상호작용성의역할
황인호 - Journal of Digital Contents Society, 2024 - journal.dcs.or.kr
초록 실시간 영상 콘텐츠를 제공하는 OTT 시장이 급격히 성장하면서, 다수의 OTT 플랫폼들은
사용자들이 지속해서 플랫폼을 이용하도록 맞춤형 서비스를 제공하고 있다. 선행연구가 OTT …
사용자들이 지속해서 플랫폼을 이용하도록 맞춤형 서비스를 제공하고 있다. 선행연구가 OTT …