Review articles or literature reviews are a critical part of scientific research. While numerous
guides on literature reviews exist, these are often limited to the philosophy of review …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Bibliometric research presents unique opportunities to contribute to theory and practice. Top
journals and scholars from various disciplines have published numerous highly impactful …

Despite the current slowdown in global economic growth due to the impact of COVID-19, the
digital economy is still performing well. Under the background of double carbon, green …

This paper examines the effects of environmental innovation on CO2 emissions as well as
the moderating role of environmental governance in this relationship. Based on a sample of …

The way consumers behave is fundamental to marketing. Journal of Consumer Behaviour
(JCB) is an international journal dedicated to publishing the latest developments of …

While bibliometric analysis is inherently quantitative and objective, it necessitates
interpretation, thereby introducing an element of subjectivity. This article proposes a …

Purpose Customers increasingly use food delivery applications (FDAs) to place orders.
Despite the popularity of FDAs, limited research has investigated the drivers of the …

Open innovation is now a widely used concept in academia, industry, and policy-making.
According to the recent report “The Open Innovation Barometer”, released by the Economist …

This study examines the impact of international resources on sustainable performance
through the mediating role of green entrepreneurial orientation. In emerging economies, the …