The emergence of social media has profoundly impacted the delivery and consumption of
sport. In the current review we analysed the existing body of knowledge of social media in …

This work critically assesses the history and current state of social media scholarship in sport
management research. Methodologically, the study is based on a comprehensive census …

Social media brand pages act as excellent means for engaging consumers. While most
sport clubs use social media such as Facebook to enhance fan engagement, extant …

Sport fans develop unique and engaging relationships with their favourite sport teams, both
offline and online. However, research on sport fan engagement is still limited in relation to …

Content analysis of in-person interviews with luxury shoppers in Paris identified 11 discrete
social media engagement behaviors. Findings indicate that consumer engagement …

Research question/purpose Instagram has become an increasingly popular tool for sport
organisations to share visual content. This study aims to examine how professional team …

In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and
Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans …

A key feature of a robust academic discipline is that its homegrown theories and investing in
theory contribute to building good research. In the field of sport and social media research …

Despite the advances in theory about how organisations should manage consumer
experience, there is a lack of understanding about how variables such as consumer-to …