Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Social media have progressed drastically in building successful consumer engagement both
in brand building and sustainable consumption. This paper is a review of the articles …

Drawing on the stimulus-organism-response (SOR) framework, a model is tested that
improves the understanding of customer loyalty toward social commerce websites. The …

Purpose This study explores some central questions related to the connections between
social media marketing efforts (SMMEs) and brand loyalty by seeking to understand the …

With the prevalence of social media networks (SMNs) as platforms for community
engagement, substantial attention from academics and practitioners has been paid to …

Purpose The purpose of the study is to understand how socially shared misinformation and
rumors can enhance the motivation to protect personal interests and enhance social …

Purpose The boom in livestreaming commerce (LSC) has brought significant changes to
social interaction methods. Understanding customer engagement in LSC is critical for online …

CONTEXT The agri-food system is undergoing pervasive changes in business models,
facilitated by the use of digital technologies. Although today it is almost inevitable for any …

Corporate Social Responsibility (CSR) has become a vital factor in how organizations run
their businesses. Consumers are becoming more aware of it and are expecting it from …

The growth of interactive technologies has fostered different online health communities
(OHCs) where individuals share similar interests in health-related information and exchange …