The immersive technologies of augmented reality (AR) and virtual reality (VR) have been
widely applied in the tourism sector. Previous research has independently explored effective …

Virtual reality is currently used to enhance travelers' experience, providing destinations,
attractions, and businesses with additional marketing tools, reshaping consumer …

Abstract Augmented Reality (AR), Virtual Reality (VR), Mixed Reality, and Extended Reality
(often–misleadingly–abbreviated as XR) are commonly used terms to describe how …

The government-imposed COVID-19 pandemic control measures brought the tourism sector
to a complete halt. However, virtual reality (VR) tourism offered people a way to escape the …

There are numerous arguments regarding the attitudes of different tourists and scenic
destination managers regarding virtual tourism. However, it remains difficult to understand …

Consumer behavior is changing as a result of the COVID-19 pandemic, thus compelling
attraction sites to find new ways of offering safe tours to visitors. Based on protection …

Virtual reality (VR) and augmented reality (AR) technologies are having a profound impact
on a variety of marketing practices and are attracting increasing attention from marketing …

Purpose Technological disruptions such as the Internet of Things and autonomous devices,
enhanced analytical capabilities (artificial intelligence) and rich media (virtual and …

While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …

Virtual reality (VR) plays a relevant role in the tourism sector, specifically in experiences of
remote attractions. The influence of VR experiences on tourist experiential factors such as …