This research introduces an innovative multi-theoretical model that combines Expectation-
Confirmation Theory, Theory of Consumption Values, and Theory of Planned Behavior. The …

Purpose This manuscript concentrates on addressing the success and failure factors to
satisfy the small-and medium-sized enterprises (SMEs) need when facing challenges during …

The results of applying Soft Systems Methodology (SSM) show that the nature of the solution
and improvement in the problem situation involves some ambiguity. This is due to SSM's …

Consumers' attitudes and preferences in developing countries differ from those in developed
countries. The research compared the motivation to use ride-hailing in developing and …

Purpose This research aims to examine the challenges of recruiting participatory action
research (PAR) in managing innovation projects. An enhanced methodology based on PAR …

Problem-solving requires adopting an appropriate approach that is influenced by
understanding the nature of problems ranging from soft to hard. Research results indicate …

BACKGROUND: Customer retention and management of customer churn are deemed as
among the most significant issues for businesses. Given the fact that customer churn is not …

Sustainability is increasingly becoming a priority for business leaders as it challenges the
very existence of the traditional way of conducting business. Businesses aim to reinvent …

Due to the global competitive environment in the mobile app market, traditional problem-
solving methods in examining the problem of accepting stores offering these digital products …

In the banking industry, process mining has been used in different case studies with
promising results. Process execution efficiency can be improved by correctly allocating …