Validating service convenience scale and profiling customers: A study in the Indian retail context
Customer retention has become very important in the heightened competitive environment
unleashed in India, post liberalization. Recently, some researchers have made attempts to …
unleashed in India, post liberalization. Recently, some researchers have made attempts to …
[PDF][PDF] Comparative Analysis of Sport Consumer Motivations between South Korea and Japan.
J Won, K Kitamura - Sport Marketing Quarterly, 2007 - researchmap.jp
This study aimed to refine and further develop existing motivation scales (ie, MSSC by Trail
and James, 2001; SII by Funk, Mahony, Nakazawa, & Hirakawa, 2001) in a cross-national …
and James, 2001; SII by Funk, Mahony, Nakazawa, & Hirakawa, 2001) in a cross-national …
[PDF][PDF] The role of involvement in sports and sport spectatorship in sponsor's brand use: The case of Mountain Dew and action sports sponsorship
Brand use is a critically important measure of business and marketing success (Allenby et
al., 2002), and the sear¶ h for empirical evidence explaining product or brand use is a major …
al., 2002), and the sear¶ h for empirical evidence explaining product or brand use is a major …
Measuring attitudes toward sponsor and purchase intention
This study was conducted to investigate the impact of exposure to sponsored events,
involvement with sponsored events, and sponsor-event congruence on attitudes toward …
involvement with sponsored events, and sponsor-event congruence on attitudes toward …
Built to last: Relationship quality management for season ticket holders
Research question Long-term relationships between customers and organisations can
benefit both parties. The purpose of this study is to examine the influence of service-related …
benefit both parties. The purpose of this study is to examine the influence of service-related …
[图书][B] Describing and measuring the athletic identity construct: Scale development and validation
TJ Cieslak II - 2004 - search.proquest.com
Athletic identity has received much attention in the literature (Brewer, Van Raalte, & Linder,
1993; Horton & Mack, 2000; Krylowicz, 2000; Lantz & Schroeder, 1999; Ryska, 2003; …
1993; Horton & Mack, 2000; Krylowicz, 2000; Lantz & Schroeder, 1999; Ryska, 2003; …
Examining the relationship between sport spectator motivation, involvement, and loyalty: A structural model in the context of Australian Rules football
This study examines the relationships between sport spectator motivation, involvement, and
loyalty. It sought to validate a comprehensive motivation scale and test the interrelationships …
loyalty. It sought to validate a comprehensive motivation scale and test the interrelationships …
The effect of sport involvement on support for mega sport events: Why does it matter
C Kim, K Kaplanidou - Sustainability, 2019 - mdpi.com
For residents of a city that hosts a mega sport event, sport involvement can be associated
with their perceptions of the impacts and quality of life (QoL) gained from that event. The …
with their perceptions of the impacts and quality of life (QoL) gained from that event. The …
The evolution of psychological involvement and customer loyalty: a longitudinal analysis of fitness facility members
Psychological involvement is a leading concept within sport management used to
understand consumers' behavior and their connection with a sport entity. Despite the …
understand consumers' behavior and their connection with a sport entity. Despite the …
Factors influencing spectator sports consumption: NCAA women's college basketball
Although the understanding of both positive and negative factors influencing sports
consumption is essential, previous research has mainly focused on motivators. The purpose …
consumption is essential, previous research has mainly focused on motivators. The purpose …