The Metaverse has the potential to form the next pervasive computing archetype that can
transform many aspects of work and life at a societal level. Despite the many forecasted …

The metaverse as a hyper-connected digital cosmos, holds great potential for reshaping the
future of business and consumer interactions in a world where different virtual realities blend …

The tourism industry will be shaped by the growth and development of the metaverse in the
coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital …

Despite the growth of the metaverse, users' perception of their self-image based on the
embodied elements remains unexplored. This research explores the metaverse world's …

The" Metaverse," a term popularized by Neal Stephenson's novel Snow Crash, has been
discussed in the science fiction community for decades, but technological advancements …

Purpose The primary objective of this study is to explore consumers' non-adoption intentions
towards meta-commerce (or metaverse retailing). Utilizing the Innovation Resistance Theory …

The aim of this research is to investigate tourist marketing within the embryonic context of the
metaverse in order to comprehend the building blocks and the primary technologies …

We were promised that the Metaverse would revolutionize our lives, social interactions,
work, and business. However, how and when will this happen? We have seen the growth …

The ongoing digital revolution is poised to bring many changes to the culture, society, and
economies of nations to elevate human standards by providing advanced digital products …

This research investigated whether vicarious touch in metaverse advertising could produce
desired outcomes. We examined the influence of consumers' need for touch (NFT) and …