In spite of all the scholarly attention it has garnered, effectuation research continues to face a
series of theoretical and methodological challenges. In order to help move effectuation …

Digital mediation in business-to-business marketing is becoming increasingly important to
firms, due to customer needs and evolving technological environments. The extensive …

We combine Herbert Simon's view of design with the common distinction between reality as
discovered or created to develop experimentation and transformation as ideal types of …

Although research has begun to acknowledge the strategies by which entrepreneurs form
and maintain network ties, most efforts to date present an incomplete picture of …

Entrepreneurs rely on different decision–making logics when starting new ventures,
including causal and effectual reasoning. Extant research suggests that venture …

Every now and then one comes upon a genuinely new idea. Professor Saras Sarsvathy's
idea of effectuation is one such. Effectuation is a refreshingly new look at the old …

This paper enriches the literature on entrepreneurial decision-making logic by investigating
nascent entrepreneurs' use of effectuation and causation. The configurational effect of …

Interest in applying the idea of co-creation to entrepreneurship is emerging through research
on opportunity creation and entrepreneur heuristics. We place co-creation in the conceptual …

This study investigates the performance implications of the distinct mechanisms represented
by business and social networks in the effectual internationalization. Our hypotheses …

Research summary Times of crisis require entrepreneurial responses to mitigate adverse
effects and address new opportunities. This study focuses on how packaged food and drink …