Marketing has changed fundamentally in the new millennium. At the same time, sustainable
marketing strategies have evolved to meet the challenges of environmental issues. In this …

The undertaken research examines the impact of green attitude, green customer value (eg,
environmental image and perceived value), and green marketing mix (eg, product …

ABSTRACT The current Systematic Literature Review (SLR) represents the first attempt to
systematically classify the factors influencing consumers' decision-making process to …

In the contemporary landscape, as environmental concerns take center stage, consumers
are increasingly urged to make ecologically friendly choices, facilitated by the prevalence of …

As a direct response to the ever-increasing demand for environmentally friendly products,"
green marketing" has emerged as one of the most effective business techniques of the …

Customers are diverse, and their preferences have changed tremendously, especially post-
pandemic, as many business organizations are facing major challenges in meeting those …

Green branding is a marketing approach that highlights the environmental benefits of a
brand. It is another method that companies can use to differentiate their brand …

The purpose of this study is to identify and prioritize green marketing strategies in the food
industry by taking sustainability goals into consideration since it is very difficult to prioritize …

Purpose: The challenge for policymakers in Kerala today is to effectively and efficiently
manage the twin themes of economic development while minimizing environmental …

Unsustainable consumption of resources remains one of the significant environmental
issues that prevent the achievement of sustainable development. Green consumerism forms …