The global e-commerce market is expanding rapidly as the big data era advances and the e-
commerce industry thrives. This paper aims to discuss the application of computer security …

With the arrival of the big data era and the rapid advancement of artificial intelligence (AI),
the traditional marketing strategy has become helpless and unsuitably for a company's long …

With the growth of green awareness and the national support, the consumer groups of green
agricultural products will popularize the vast majority of the people in the future, and green …

The advent of digital technology has transformed the way businesses interact with
consumers, providing an abundance of data that can be harnessed to improve the customer …

Purpose This study aims to explore the opposite effects of single-category versus multi-
category products information diversity on consumer decision making. Further, the authors …

The purpose of this study is to create, using big data from user content in retail marketing, a
prediction approach to predicting consumer behavior. Based on an approach with two key …

With the increasing penetration of wind power into modern power systems, accurate forecast
models play a crucial role in large-scale wind power consumption and power system …

With the development of society and the continuous progress of science and technology, it
has become the mainstream measure to promote the development of the social economy …

In the age of digital transformation, the strategic utilization of big data has become a
cornerstone for precision marketing efforts. This paper offers a comprehensive examination …

Since entering the new era, the utilization and protection of energy has gradually become a
world-class problem, and the establishment of a comprehensive energy service system is …