5 cell phone, with 77 percent of them smartphones. All of these connections potentially link
people to one another through a variety of social media sites and other interaction platforms …

Diversity, equity, and inclusion (DEI) is ubiquitous in today's public discourse, underpinned
by societal recognition of inequality and demands for less discrimination. Further, DEI …

Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

Names: Kozinets, Robert V., 1964–editor.| Gambetti, Rossella, editor. Title: Netnography
unlimited: understanding technoculture using qualitative social media research/edited by …

When confronted with racial stigma, how do people manage it? What specific arrangements
of objects and tactics do they mobilize to make everyday life more tolerable (if not more …

This chapter provides a critical review of research concerning lesbian, gay, bisexual, trans*,
queer, and other non-heterosexual people (LGBTQ+) 1 in the field of marketing and …

This study introduces an intersectional analysis of explicit LGBT portrayals in mainstream
advertising between 2009 and 2015. The analysis provides insights into the (in) visibility of …

Diversity can be analyzed using one of two approaches. The dominant unidimensional
approach examines diversity across a single dimension at a time (eg first by race, then by …

Drawing on intersectionality's historical feminist roots of critical praxis and recent re-
radicalization of the theory, this paper urges for an expansion of the concept of …

Culturally oriented consumer research has predominantly been framed by two ideal types of
reflexivity, which we characterize as existential and critical reflexivity. Drawing from our …