[HTML][HTML] Social marketing and behavioural change in a systems setting
C Domegan - Current Opinion in Environmental Science & Health, 2021 - Elsevier
Most people recognise that everyday life is not the same as it was with climate change, a
pandemic, inequalities and more. It is a world increasingly shaped by collective as well as …
pandemic, inequalities and more. It is a world increasingly shaped by collective as well as …
Influencing household-level waste-sorting and composting behaviour: What works? A systematic review (1995–2020) of waste management interventions
Decentralized waste sorting and composting can divert almost two-thirds of household
waste from landfill. However, national rates of composting and recycling remain low in many …
waste from landfill. However, national rates of composting and recycling remain low in many …
An introduction to grey influence analysis (GINA): Applications to causal modelling in marketing and supply chain research
R Rajesh - Expert Systems with Applications, 2023 - Elsevier
The study proposes a novel influence analysis technique called as the Grey Influence
Analysis (GINA), which can be used to analyse the influence relations among a set of …
Analysis (GINA), which can be used to analyse the influence relations among a set of …
Social marketing and higher education: partnering to achieve sustainable development goals
C Hübscher, S Hensel-Börner… - Journal of Social …, 2022 - emerald.com
Purpose Accomplishing the United Nations' Sustainable Development Goals (SDGs) is
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …
imperative for societies to meet their grand challenges. Achieving these goals by 2030 …
Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic
S Boo, M Kim, TJ Kim - International Journal of Hospitality Management, 2024 - Elsevier
Marketing hotels during a global health crisis is challenging and requires special attention to
social responsibility. Given these demands, this study seeks to assess the influence of …
social responsibility. Given these demands, this study seeks to assess the influence of …
50 years of social marketing: seeding solutions for the future
50 years of social marketing: seeding solutions for the future | Emerald Insight Books and
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …
journals Case studies Expert Briefings Open Access Publish with us Advanced search 50 years …
Influencing tourists' pro-environmental behaviours: A social marketing application
Tourism, whilst delivering economic benefits, can deliver environmental harm. Although
several measures to mitigate tourism's environmental effects have been documented, a …
several measures to mitigate tourism's environmental effects have been documented, a …
The social marketing paradox: challenges and opportunities for the discipline
This paper contributes to emerging discourse about the ongoing challenges and
opportunities of social marketing as a discipline. The paper presents a qualitative …
opportunities of social marketing as a discipline. The paper presents a qualitative …
Systems social marketing and macro-social marketing: A systematic review
Background: The adoption of systems thinking within social marketing is illustrated by the
emerging literature relating to systems social marketing and macro-social marketing …
emerging literature relating to systems social marketing and macro-social marketing …
Social marketing and the sustainable development goals: Scoping review (2013–2021)
I Delvaux, W Van den Broeck - … Review on Public and Nonprofit Marketing, 2023 - Springer
As social marketing interventions are effective in solving social problems and the deadline to
achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to …
achieve the Sustainable Development Goals (SDGs) is coming closer, it is vital to see to …