This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …

This paper delves into the theoretical underpinnings of agile methodologies and
investigates their potential to enhance customer satisfaction in digital banking. Theoretical …

Caffeine has attracted significant attention from researchers in the sports field due to its well-
documented ergogenic effects across various athletic disciplines. As research on caffeine …

Caffeine (CAF), a prevalent psychoactive stimulant, is believed to potentially enhance
cognitive ability. However, studies on the effects of various doses are limited and yield …

While previous studies have explored a range of factors governing the optimal use of
caffeine (CAF) in athletes, limited research has explored how time of day (TOD) affects the …

The study uses consumer involvement theory to examine AI's potential to change marketing
through personalization. Using client data and past encounters, AI may adapt messaging …