The role of AI in marketing personalization: A theoretical exploration of consumer engagement strategies
SO Babatunde, OA Odejide, TE Edunjobi… - International Journal of …, 2024 - fepbl.com
This paper explores the transformative potential of Artificial Intelligence (AI) in personalizing
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …
marketing strategies. It delves into the theoretical underpinnings of consumer engagement …
Agile methodologies in digital banking: Theoretical underpinnings and implications for customer satisfaction
DO Ogundipe, OA Odejide, TE Edunjobi - Open Access Research …, 2024 - oarjst.com
This paper delves into the theoretical underpinnings of agile methodologies and
investigates their potential to enhance customer satisfaction in digital banking. Theoretical …
investigates their potential to enhance customer satisfaction in digital banking. Theoretical …
Timing Matters: Time of Day Impacts the Ergogenic Effects of Caffeine—A Narrative Review
Y Zhang, W Yang, Y Xue, D Hou, S Chen, Z Xu, S Peng… - Nutrients, 2024 - mdpi.com
Caffeine has attracted significant attention from researchers in the sports field due to its well-
documented ergogenic effects across various athletic disciplines. As research on caffeine …
documented ergogenic effects across various athletic disciplines. As research on caffeine …
[HTML][HTML] Effects of various caffeine doses on cognitive abilities in female athletes with low caffeine consumption
Caffeine (CAF), a prevalent psychoactive stimulant, is believed to potentially enhance
cognitive ability. However, studies on the effects of various doses are limited and yield …
cognitive ability. However, studies on the effects of various doses are limited and yield …
[HTML][HTML] Effects of Different Caffeine Dosages on Maximal Physical Performance and Potential Side Effects in Low-Consumer Female Athletes: Morning vs. Evening …
H Bougrine, A Ammar, A Salem, K Trabelsi… - Nutrients, 2024 - mdpi.com
While previous studies have explored a range of factors governing the optimal use of
caffeine (CAF) in athletes, limited research has explored how time of day (TOD) affects the …
caffeine (CAF) in athletes, limited research has explored how time of day (TOD) affects the …
An Exploration of Consumer Engagement Strategies Through the Lens of Artificial Intelligence in Marketing Personalization
S Thandayuthapani, P Thirumoorthi… - Integrating AI-Driven …, 2024 - igi-global.com
The study uses consumer involvement theory to examine AI's potential to change marketing
through personalization. Using client data and past encounters, AI may adapt messaging …
through personalization. Using client data and past encounters, AI may adapt messaging …