Purpose In the past channel literature has looked to other disciplines in developing and
refining their theories, models and methods in order to evolve the field. This paper traces …

The emergence of new technologies has revolutionized the way companies interact and
build relationships with customers. The channel–customer relationship has traditionally …

Professional Identity (PI) is a social-and self-perceptive construct that describes how people
understand themselves as professionals. PI guides professional development by shaping …

Purpose Personas are lifelike characters that are driven by potential or real users' personal
goals and experiences when interacting with a product. Personas support user-centered …

Incorporating emotional value into products has become an essential strategy for increasing
a product's competitive edge in the consumer market. It is therefore important for product …

This study investigated the relationship between contextualised colours and psychological
responses using a semantic differential method. Fruit juice cartons were used as model …

Mobile app markets have been touted as fastest growing marketplaces in the world. Every
day thousands of apps are published to join millions of others on app stores. The …

The study combines popular culture tourism and regional development with contemporary
toy and play research through “toyrism”, ie toy tourism. We focus on a specific form of …

In this paper, we describe a case study of an empathic design approach for designing a
technology-assisted teaching in a special needs school setting with involvement of teachers …

In recent years, research in the field of product design has witnessed the emergence of the
field of design and emotion. Several authors have introduced different emotion related …