Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation

A Koohang, JH Nord, KB Ooi, GWH Tan… - Journal of Computer …, 2023 - Taylor & Francis
The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual
platform that uses extended reality technologies, ie augmented reality, virtual reality, mixed …

The role of technology adoption in sustainable development: Overview, opportunities, challenges, and future research agendas

M Al-Emran, C Griffy-Brown - Technology in Society, 2023 - Elsevier
Digital technologies and innovative solutions play a crucial role in promoting sustainable
development. However, it is important to acknowledge that these technological …

Metaverse and Posthuman animated avatars for teaching-learning process: interperception in virtual universe for educational transformation

A Alam, A Mohanty - International Conference on Innovations in Intelligent …, 2022 - Springer
It has been quite some time that the attention of teachers has been focused on the
incorporation of Metaverse in education. Since Facebook's announcement that it will be …

Beyond technology acceptance: Development and evaluation of technology-environmental, economic, and social sustainability theory

M Al-Emran - Technology in Society, 2023 - Elsevier
Cutting-edge technologies play a pivotal role in achieving the three pillars of sustainable
development: environment, economy, and society. These technologies might have positive …

AI-based chatbots adoption model for higher-education institutions: A hybrid PLS-SEM-neural network modelling approach

NI Mohd Rahim, N A. Iahad, AF Yusof, M A. Al-Sharafi - Sustainability, 2022 - mdpi.com
Chatbot implementation for assisting customers as a virtual agent can be seen as a tool in
helping an organisation to serve better customer service. Malaysia is among the countries …

Determinants of using AI-based chatbots for knowledge sharing: evidence from PLS-SEM and fuzzy sets (fsQCA)

M Al-Emran, AA AlQudah, GA Abbasi… - IEEE Transactions …, 2023 - ieeexplore.ieee.org
While adopting chatbots powered by artificial intelligence could enhance knowledge
sharing, it also causes challenges due to the “dark side” of these agents. However, research …

Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions

RMS Jafar, W Ahmad - Tourism Review, 2023 - emerald.com
Purpose Metaverse technology is of interest to researchers and practitioners in tourism and
hospitality. The metaverse offers tourists the capacity to enjoy unprecedented tourism …

Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores

RMS Jafar, W Ahmad, Y Sun - Technology in Society, 2023 - Elsevier
The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …

[HTML][HTML] Sensing the Metaverse: The microfoundations of complementor firms' dynamic sensing capabilities in emerging-technology ecosystems

C Zabel, D O'Brien, J Natzel - Technological Forecasting and Social …, 2023 - Elsevier
Dynamic capabilities allow firms to adapt to rapidly changing environments, such as digital
business ecosystems (DBEs) based on emerging technologies. Here, non-focal firms face …

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world

V Arya, R Sambyal, A Sharma… - Journal of Consumer …, 2024 - Wiley Online Library
Brands are moving towards the Metaverse (3D immersive virtual spaces), where the growth
of intangible products and nonfungible tokens (NFTs) are evolving into a new type of hybrid …