Purpose This study aims to develop a systematic literature review of customer value co-
creation in the hospitality and tourism industry and present the different views of the scientific …

Purpose The purpose of this study is to provide a synthesis of the state of research on
collaborative innovation in tourism and hospitality. It presents a systematic review of the …

Drawing on social exchange theory and the service-dominant logic framework this paper
explores the association between value co-creation and the willingness to engage in …

Value co-creation with customers has emerged as a relevant topic at both academic and
managerial level. Considering the positive outcomes derived from value co-creation, firms …

Consumer-firm co-creation is increasing in the tourism industry. In light of the central role of
customer experience in tourism, this research is motivated by the limited understanding of …

Purpose The purpose of this study is to organize and analyze the existing literature on co-
creation in tourism to identify the state-of-the-art studies and the research gap in this field …

Customer value co-creation is a process that contributes to a tour company's sustainable
growth. The purpose of this study is to explore the role of corporate social responsibility …

This study examines the co-creation of customer-perceived value between customers and
service providers in the sharing economy setting of Airbnb. Drawing on the service-dominant …

Employer branding has gained considerable interest in theory and practice, however,
current hotel management literature has neglected to investigate the dimensional influence …

Regardless of the role of customers in co-creating value with organizations, how customer
involvement drives employees, particularly in the hospitality industry, to engage in green …