This research note explored the less-understood relationships between customer delights
and revisit intention. We draw on extant literature to develop and propose a new conceptual …

The current research is a systematic review of the literature on hotel marketing management
that provides evidence that hotel marketing management contributes to organizational …

In this era of razor-edge competition, marketers strive to outperform their rivals by improving
their brands. Increasing brand coolness may be the best way to do it. This study used a …

Disasters and crises, including the COVID-19 pandemic, have created an uncertain and
challenging environment, particularly for the hospitality and service-based industries, forcing …

This study explores the benefits and risks of the blind box selling strategy, a unique type of
marketing approach wherein consumers purchase a package from a retailer without …

Purpose Drawing on embodied cognition theory, this study examined the impact of midair,
gesture-based somatosensory augmented reality (AR) experience on consumer delight and …

Digital platforms develop and offer opportunities in the form of online brand communities
(OBCs) to interact and engage customers with the brand, which might lead to brand loyalty …

The local food supply, willingness to pay and the sustainability of an island destination |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with us …

Purpose This study aims to develop and test an integrative model that examines the effects
of customization and perceived employee authenticity on customer delight, which in turn …

Although research evidence shows the link between physical evidence and guest retention,
we have limited knowledge about why and how this relationship works and is activated. To …