The influence of social media influencers on generation Z consumer behavior in Indonesia
E Erwin, SJ Saununu… - West Science …, 2023 - wsj.westscience-press.com
Through a quantitative approach, this study examines how social media influencers affect
Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants …
Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants …
Exploring the advertising elements of electronic word-of-mouth in social media: An example of game reviews
The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …
Influential and Worthy: A Video-centric Exploration of Travel Influencers' Value Chain Logic
S Guo, N Deng, Z He - Journal of Travel Research, 2024 - journals.sagepub.com
Influencer marketing has ushered in a new mode of electronic commerce, necessitating
research to explore this emerging business logic. This study, grounded in communication …
research to explore this emerging business logic. This study, grounded in communication …
[HTML][HTML] The effect of different types of virtual influencers on consumers' emotional attachment
A virtual influencer (VI) is a computer-generated, imagery-based digital character. It has
become one of the hottest marketing trends, motivating researchers to investigate how …
become one of the hottest marketing trends, motivating researchers to investigate how …
Bibliometric Study on the Social Shopping Concept
B Barbosa, JD Santos - Administrative Sciences, 2023 - mdpi.com
Social shopping has been increasing its impact on e-commerce, motivating companies to
rethink their product or service marketing strategies. Also, academics from various countries …
rethink their product or service marketing strategies. Also, academics from various countries …
The Power of Influencers: How Does Influencer Marketing Shape Consumers' Purchase Intentions?
Y Chen, Z Qin, Y Yan, Y Huang - Sustainability, 2024 - mdpi.com
In the current digital wave, social media is not only a hub for information exchange but also a
shaper of new business marketing models, as is especially evident in the trend towards light …
shaper of new business marketing models, as is especially evident in the trend towards light …
Strategi Influencer dalam Upaya Meningkatkan Niat Beli di Social Commerce
PP Sari - Jurnal Nasional Manajemen Pemasaran & SDM, 2023 - journal.jis-institute.org
Society has begun to question influencer reviews in social commerce, despite influencers
remaining essential in marketing. This research aims to gather effective strategies for …
remaining essential in marketing. This research aims to gather effective strategies for …
Peranan Kejaksaan dalam Upaya Pemberantasan Tindak Pidana Narkotika
BT Arfiansyah, N Aida - Innovative: Journal Of Social Science …, 2023 - j-innovative.org
Kekhawatiran masyarakat dengan perdagangan obat-obatan terlarang yang menjangkiti
semua masyarakat, termasuk juga anak muda persuasif dalam eksistensi negara, yang …
semua masyarakat, termasuk juga anak muda persuasif dalam eksistensi negara, yang …
Influencer marketing (etkileyici pazarlama) konulu lisansüstü tezlerin bibliyometrik analizi
ÖF Özgür - Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler …, 2024 - dergipark.org.tr
İnternetin hayatımıza girmesi ile birlikte iletişim teknolojilerinde köklü değişimler yaşanmıştır.
İnternet teknolojilerinin hayatımıza kattığı yeniliklerden biri de sosyal medya platformları …
İnternet teknolojilerinin hayatımıza kattığı yeniliklerden biri de sosyal medya platformları …
Influencer Voices: Exploring How Recommendations Drive Tourism Intent
Social media influencers greatly impact travel intentions in today's digital environment by
providing authentic and engaging content. This study addresses the challenge of influencer …
providing authentic and engaging content. This study addresses the challenge of influencer …