Through a quantitative approach, this study examines how social media influencers affect
Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants …

The influence of social communities has quietly surpassed traditional media. Electronic word-
of-mouth (eWOM) is far greater than in other forms of traditional advertising. More and more …

Influencer marketing has ushered in a new mode of electronic commerce, necessitating
research to explore this emerging business logic. This study, grounded in communication …

A virtual influencer (VI) is a computer-generated, imagery-based digital character. It has
become one of the hottest marketing trends, motivating researchers to investigate how …

Social shopping has been increasing its impact on e-commerce, motivating companies to
rethink their product or service marketing strategies. Also, academics from various countries …

In the current digital wave, social media is not only a hub for information exchange but also a
shaper of new business marketing models, as is especially evident in the trend towards light …

Society has begun to question influencer reviews in social commerce, despite influencers
remaining essential in marketing. This research aims to gather effective strategies for …

Kekhawatiran masyarakat dengan perdagangan obat-obatan terlarang yang menjangkiti
semua masyarakat, termasuk juga anak muda persuasif dalam eksistensi negara, yang …

İnternetin hayatımıza girmesi ile birlikte iletişim teknolojilerinde köklü değişimler yaşanmıştır.
İnternet teknolojilerinin hayatımıza kattığı yeniliklerden biri de sosyal medya platformları …

Social media influencers greatly impact travel intentions in today's digital environment by
providing authentic and engaging content. This study addresses the challenge of influencer …