The Effect of Relationship Marketing Practices on Customer Loyalty in the Food Service Industry: A Qualitative Study on Senior Sales and Marketing Professionals

M Doğan - Journal of Tourism & Gastronomy Studies, 2023 - jotags.net
This study aims to determine the effect of relationship marketing practices in food service
businesses on customer loyalty. In the study, focus group interviews were conducted with …

Effect of Social Media Influencers on Consumer Brand Engagement and its Implications on Business Decision Making

JL Galdón-Salvador… - Profesional de …, 2024 - revista.profesionaldelainformacion …
The number of social media users and users accessing different social media platforms is
increasing daily. For this reason, social media influencers and content marketing are …

Unveiling the Interplay: Childhood Obesity, Impact of Marketing to Kids, and the Pursuit of Effective Regulatory Measures.

L Jawhar - 2024 - ir.lib.uwo.ca
In an era of pervasive marketing, targeting children has become a subject of growing
concern due to its potential impact on their well-being and consumer behaviour. The …