Children in marketing: A review, synthesis and research agenda
O Sigirci, AE Gegez, H Aytimur… - International journal of …, 2022 - Wiley Online Library
Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …
within social sciences, including marketing. The main objective of this study is to provide a …
A scoping review of observational studies on food and beverage advertising on social media: A public health perspective
JP Matos, MB Rodrigues, CK Duarte… - International Journal of …, 2023 - mdpi.com
Popular social media platforms have been actively used by ultra-processed food companies
to promote their products. Being exposed to this type of advertising increases the …
to promote their products. Being exposed to this type of advertising increases the …
'Even if you don't pay attention to it, you know it's there': A qualitative exploration of adolescents' experiences with digital food marketing
G Ares, L Antúnez, C de León, F Alcaire, L Vidal… - Appetite, 2022 - Elsevier
Adolescents are particularly vulnerable to digital food marketing. However, research on
adolescents' recall, awareness, and opinions of this type of marketing is still scarce …
adolescents' recall, awareness, and opinions of this type of marketing is still scarce …
Factors influencing the use of digital marketing by small and medium-sized enterprises during COVID-19
MC Bermeo-Giraldo, A Valencia-Arias… - Informatics, 2022 - mdpi.com
This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …
Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents
G Ares, F Alcaire, V Gugliucci, L Machín… - European Journal of …, 2023 - emerald.com
Purpose The current research aimed to examine the prevalence of Instagram posts featuring
ultra-processed products targeted at adolescents in Uruguay and hence investigate the …
ultra-processed products targeted at adolescents in Uruguay and hence investigate the …
Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil
LV Botelho, JV Freitas, AO da Camara… - Public Health …, 2023 - cambridge.org
Objective: To describe the promotion of food and beverage and marketing strategies used
by online food delivery services (OFDS) in a social media platform before and during the …
by online food delivery services (OFDS) in a social media platform before and during the …
Digital food and beverage marketing appealing to children and adolescents: An emerging challenge in Mexico
C Nieto, F Espinosa, I Valero‐Morales… - Pediatric …, 2023 - Wiley Online Library
Background Digital food marketing is increasing and has an impact on children's behaviour.
Limited research has been performed in Latin America. Objectives To determine the extent …
Limited research has been performed in Latin America. Objectives To determine the extent …
Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis
MB Rodrigues, J de Paula Matos, M Oliveira Santana… - BMC Public Health, 2024 - Springer
Background With the COVID-19 pandemic and the restrictions imposed to contain the
spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and …
spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and …
The content of Instagram posts featuring ultra-processed products through the lens of the heuristic-systematic model
V Gugliucci, L Machín, F Alcaire, T Otterbring… - Appetite, 2023 - Elsevier
Digital marketing has seen a rapid rise in the last decade as a consequence of the
increased popularity of social media. However, few studies so far have analyzed the …
increased popularity of social media. However, few studies so far have analyzed the …
The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico
Food and beverage marketing appealing to children and adolescents has an impact on their
food preferences, purchases requests, consumption patterns, health outcomes, and obesity …
food preferences, purchases requests, consumption patterns, health outcomes, and obesity …