Children in marketing: A review, synthesis and research agenda

O Sigirci, AE Gegez, H Aytimur… - International journal of …, 2022 - Wiley Online Library
Children have received much research attention in many different academic disciplines
within social sciences, including marketing. The main objective of this study is to provide a …

A scoping review of observational studies on food and beverage advertising on social media: A public health perspective

JP Matos, MB Rodrigues, CK Duarte… - International Journal of …, 2023 - mdpi.com
Popular social media platforms have been actively used by ultra-processed food companies
to promote their products. Being exposed to this type of advertising increases the …

'Even if you don't pay attention to it, you know it's there': A qualitative exploration of adolescents' experiences with digital food marketing

G Ares, L Antúnez, C de León, F Alcaire, L Vidal… - Appetite, 2022 - Elsevier
Adolescents are particularly vulnerable to digital food marketing. However, research on
adolescents' recall, awareness, and opinions of this type of marketing is still scarce …

Factors influencing the use of digital marketing by small and medium-sized enterprises during COVID-19

MC Bermeo-Giraldo, A Valencia-Arias… - Informatics, 2022 - mdpi.com
This study aims to identify the factors that influence the use of digital marketing by SMEs in
Medellín during COVID-19, proposing five factors that influence the use of these digital tools …

Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents

G Ares, F Alcaire, V Gugliucci, L Machín… - European Journal of …, 2023 - emerald.com
Purpose The current research aimed to examine the prevalence of Instagram posts featuring
ultra-processed products targeted at adolescents in Uruguay and hence investigate the …

Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil

LV Botelho, JV Freitas, AO da Camara… - Public Health …, 2023 - cambridge.org
Objective: To describe the promotion of food and beverage and marketing strategies used
by online food delivery services (OFDS) in a social media platform before and during the …

Digital food and beverage marketing appealing to children and adolescents: An emerging challenge in Mexico

C Nieto, F Espinosa, I Valero‐Morales… - Pediatric …, 2023 - Wiley Online Library
Background Digital food marketing is increasing and has an impact on children's behaviour.
Limited research has been performed in Latin America. Objectives To determine the extent …

Exposure and power of TV food advertising during the COVID-19 pandemic in Brazil: a content analysis

MB Rodrigues, J de Paula Matos, M Oliveira Santana… - BMC Public Health, 2024 - Springer
Background With the COVID-19 pandemic and the restrictions imposed to contain the
spread of SARS-CoV-2, the Brazilian population has increased the time spent at home and …

The content of Instagram posts featuring ultra-processed products through the lens of the heuristic-systematic model

V Gugliucci, L Machín, F Alcaire, T Otterbring… - Appetite, 2023 - Elsevier
Digital marketing has seen a rapid rise in the last decade as a consequence of the
increased popularity of social media. However, few studies so far have analyzed the …

The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico

I Valero‐Morales, C Nieto, A García… - Pediatric …, 2023 - Wiley Online Library
Food and beverage marketing appealing to children and adolescents has an impact on their
food preferences, purchases requests, consumption patterns, health outcomes, and obesity …