This study aims to bridge a gap in the extant research by examining consumer behavior that
is unrelated to, but elicited by, service robots. The results of six studies showed that …

In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

Purpose The purpose of this study examined the effect of the eight dimensions of consumer
innovativeness on brand satisfaction. In addition, this study investigated how brand …

The Covid-19 pandemic has stimulated the use of social robots in front-office services.
However, some initial applications yielded disappointing results, as managers were …

The Metaverse accelerates the development of the meta-human industry and human-AI
interactions in both traditional media outlets and online platforms. As a typical application of …

This study investigated the factors influencing the continuance intention of live streaming
shopping (LSS) viewers. Based on affordance theory, a structural equation model examined …

Social media has become a popular platform for eco-friendly advertising. However, little is
known about how a social media platform as a context influences the effectiveness of eco …

This research is aimed at analyzing the perception of future tourism professionals about the
presence of robots in the hospitality industry. It was based on data obtained from …

The influence of intimacy between humans and service robots on service quality has
garnered significant attention. Applying the Mehrabian–Russell environmental psychology …

Considering that an eco-friendly image is an important factor that influences the purchase of
eco-friendly products, and that demographic characteristics of consumers may affect this …