Due to eco-sustainable marketing practices, customer consciousness has increased the use
of eco-sustainable goods in India. This provides new opportunities for businesses and …

Based on the Theory of Planned Behavior model, this exploratory study aims to examine
factors fostering millennials' purchasing intentions toward eco-sustainable products in …

China is expected to become an increasingly important market for global organic food
producers. This study aims to obtain a new and deeper understanding of how various …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …

Consumer demand for organic foods has increased significantly in recent years in the world.
Consumers are influenced by various internal/external factors when purchasing food …

Purpose This paper aims to investigate the determinants of organic food buying behaviour in
an emerging economy like India, where organic food yet has low market share in spite of its …

Purpose This study aims to explore the determinants that impact state Islamic
University/Perguruan Tinggi Keagamaan Islam Negeri students' intention to adopt online …

Sustainable consumption can be a way to minimize the environmental impact of the rapidly
growing consumption phenomenon. However, sustainable consumer behavior changes …

Purpose Knowledge sharing is a key part of enterprise knowledge management, which
helps to develop and use knowledge-related resources and ultimately achieve …

This exploratory study examines the factors that promote green purchasing intentions and
understand the differences between the two generations, such as millennial and …