Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User's Affinity, Satisfaction and Cord-Cutting

D Menon - Journal of Creative Communications, 2024 - journals.sagepub.com
Over-the-top (OTT) platforms have changed how people watch television due to
technological affordance and interactivity. With the theoretical framework of the uses and …

Characteristics determining customer's preferences for OTT video streaming: A multivariate analysis

K Kumar, VR Krishna, M Govindaraj, V Pawar… - Entertainment …, 2024 - Elsevier
The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …

Development of Image Translating Model to Counter Adversarial Attacks

L Gaur, M Bhandari, T Razdan - DeepFakes, 2022 - taylorfrancis.com
Deep neural networks are DeepFakes (DFs) from adversarial examples, which are inputs
that are virtually indistinguishable from actual data but are labeled inaccurately by the …

Publication trends related to Uses and Gratification Theory on social media

AA Wibowo - International Journal of Communication and Society, 2022 - pubs2.ascee.org
This analysis aims to analyze publication trends related to the Uses and Gratification Theory
and social media in Scopus Journal Articles from 2019-2021. The Uses and Gratification …

The moderating effect of algorithm literacy on Over-The-Top platform adoption

L Liu, MS bin Muhammad, S Gong, B Liu - Entertainment Computing, 2024 - Elsevier
Nowadays people are living in an algorithm-saturated environment, particularly in media
and internet contexts. The algorithm implies the collected user's data to predict, lead, and …

[HTML][HTML] PRINCIPAL COMPONENT ANALYSIS OFGENERATIONAL PREFERENCES REGARDING OVER-THE-TOP SERVICES–A HUNGARIAN CASE STUDY

T Vinkóczi, LA Majczán, P Miklós, JP Koltai - Acta Economica, 2023 - ae.ef.unibl.org
The rise of video streaming services has not only increased the popularity of the platforms
available, but has also changed the way households consume content, displacing the …

[HTML][HTML] Channels Adopted for Information Seeking during COVID-19: Comparing Social Media with News Media and Interpersonal Communication in Taiwan

SCS Li, TY Wu, HK Zeng, SY Lo - International journal of environmental …, 2022 - mdpi.com
By adopting niche theory, this study compared social media with news media and
interpersonal communication regarding their capabilities in satisfying people's information …

Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT Community Using SOR Model

P Mehra, A Singh - Digital Influence on Consumer Habits: Marketing …, 2024 - emerald.com
One of the most marginalized communities in India is the Lesbian, Gay, Bisexual and
Transgender (LGBT) community which commonly experiences discrimination. Many studies …

[HTML][HTML] 국내OTT 서비스를통한콘텐츠소비패턴분석에대한연구: 시간과공간의맥락을중심으로

임철민, 장유미, 김희수, 김선호, 이상현… - Journal of Digital …, 2023 - journal.dcs.or.kr
초록 이용자들이 OTT 서비스를 통해 콘텐츠를 언제, 어디서든, 편리하게 소비할 수 있게 되면서
콘텐츠를 소비하는 양상은 점차 개인화되고 있다. 이에 따라, OTT 서비스를 통한 콘텐츠 소비의 …

Decoding the Recommender System: A Comprehensive Guide to Explainable AI in E-commerce

G Sahu, L Gaur - Role of Explainable Artificial Intelligence in E …, 2024 - Springer
The rapid growth of e-commerce has resulted in an increasingly competitive landscape
where businesses strive to provide personalized and engaging experiences to their …