Uses and Gratifications of Over-the-Top (OTT) Video Streaming Platforms in India: Predictors of User's Affinity, Satisfaction and Cord-Cutting
D Menon - Journal of Creative Communications, 2024 - journals.sagepub.com
Over-the-top (OTT) platforms have changed how people watch television due to
technological affordance and interactivity. With the theoretical framework of the uses and …
technological affordance and interactivity. With the theoretical framework of the uses and …
Characteristics determining customer's preferences for OTT video streaming: A multivariate analysis
K Kumar, VR Krishna, M Govindaraj, V Pawar… - Entertainment …, 2024 - Elsevier
The video streaming over-the-top (OTT) services, provided by both domestic and
international companies such as Amazon Prime and Netflix, have created a significant …
international companies such as Amazon Prime and Netflix, have created a significant …
Development of Image Translating Model to Counter Adversarial Attacks
Deep neural networks are DeepFakes (DFs) from adversarial examples, which are inputs
that are virtually indistinguishable from actual data but are labeled inaccurately by the …
that are virtually indistinguishable from actual data but are labeled inaccurately by the …
Publication trends related to Uses and Gratification Theory on social media
AA Wibowo - International Journal of Communication and Society, 2022 - pubs2.ascee.org
This analysis aims to analyze publication trends related to the Uses and Gratification Theory
and social media in Scopus Journal Articles from 2019-2021. The Uses and Gratification …
and social media in Scopus Journal Articles from 2019-2021. The Uses and Gratification …
The moderating effect of algorithm literacy on Over-The-Top platform adoption
L Liu, MS bin Muhammad, S Gong, B Liu - Entertainment Computing, 2024 - Elsevier
Nowadays people are living in an algorithm-saturated environment, particularly in media
and internet contexts. The algorithm implies the collected user's data to predict, lead, and …
and internet contexts. The algorithm implies the collected user's data to predict, lead, and …
[HTML][HTML] PRINCIPAL COMPONENT ANALYSIS OFGENERATIONAL PREFERENCES REGARDING OVER-THE-TOP SERVICES–A HUNGARIAN CASE STUDY
T Vinkóczi, LA Majczán, P Miklós, JP Koltai - Acta Economica, 2023 - ae.ef.unibl.org
The rise of video streaming services has not only increased the popularity of the platforms
available, but has also changed the way households consume content, displacing the …
available, but has also changed the way households consume content, displacing the …
[HTML][HTML] Channels Adopted for Information Seeking during COVID-19: Comparing Social Media with News Media and Interpersonal Communication in Taiwan
By adopting niche theory, this study compared social media with news media and
interpersonal communication regarding their capabilities in satisfying people's information …
interpersonal communication regarding their capabilities in satisfying people's information …
Understanding Acceptance and Continuous Intention of Mobile Wallet by LGBT Community Using SOR Model
P Mehra, A Singh - Digital Influence on Consumer Habits: Marketing …, 2024 - emerald.com
One of the most marginalized communities in India is the Lesbian, Gay, Bisexual and
Transgender (LGBT) community which commonly experiences discrimination. Many studies …
Transgender (LGBT) community which commonly experiences discrimination. Many studies …
[HTML][HTML] 국내OTT 서비스를통한콘텐츠소비패턴분석에대한연구: 시간과공간의맥락을중심으로
임철민, 장유미, 김희수, 김선호, 이상현… - Journal of Digital …, 2023 - journal.dcs.or.kr
초록 이용자들이 OTT 서비스를 통해 콘텐츠를 언제, 어디서든, 편리하게 소비할 수 있게 되면서
콘텐츠를 소비하는 양상은 점차 개인화되고 있다. 이에 따라, OTT 서비스를 통한 콘텐츠 소비의 …
콘텐츠를 소비하는 양상은 점차 개인화되고 있다. 이에 따라, OTT 서비스를 통한 콘텐츠 소비의 …
Decoding the Recommender System: A Comprehensive Guide to Explainable AI in E-commerce
The rapid growth of e-commerce has resulted in an increasingly competitive landscape
where businesses strive to provide personalized and engaging experiences to their …
where businesses strive to provide personalized and engaging experiences to their …