Mining web content usage patterns of electronic commerce transactions for enhanced customer services

SA Ehikioya, J Zeng - Engineering Reports, 2021 - Wiley Online Library
A successful business intelligence solution can help organizations improve the quality and
speed of their decision‐making processes by analyzing the consolidated information …

Assessing the Factors Underlying the Adoption of E-Commerce Among B2B SMEs: A Two-Country Study

MJ Ayawei, M Raborife, DK Maduku - Journal of Electronic …, 2023 - igi-global.com
This research examines the key factors of e-commerce adoption by South African and
Nigerian B2B SMEs using a multi-perspective model that combines elements in the …

The Impact of Internet Celebrity Economy on College Students' Consumption Behavior in Cosmetics Market in Sichuan

Y Gong - Learning & Education, 2022 - ojs.piscomed.com
In recent years, with the advancement of Internet technology and the improvement of
material living standards, Internet celebrities, as a unique social and cultural phenomenon …

Discovering customer clusters using unsupervised machine learning to aid the marketing strategy: a case study with an online retail webshop SME.

S Reuvers - 2021 - essay.utwente.nl
The rise of digital technologies has given businesses access to large amounts of data.
However, the ability of (small) businesses to gain valuable marketing insights from this data …