Nudging consumers towards plant-based foods by making these choices the default option
is a promising strategy for effecting sustainable dietary change. In the hypothetical context of …

Food waste is a critical global issue, posing substantial environmental, social, and financial
challenges, even as millions continue to face uncertainty regarding their next meal source …

This study is about the role of consumers' personal values (Self-enhancement, Openness to
change, Self-transcendence, and Conservation) in consumers' interest towards meat …

Background: Plant-based meat (PBM) takes up ever-increasing market shares and draws
great attention from both customers and retailers these days. However, little is known about …

A sustainable dietary transition requires knowledge of the drivers and barriers of dietary
choices. We investigate the role of preferences for domestic food, as well as environmental …

The promotion of meat substitutes to reduce meat intake is a promising way to reduce the
environmental and public health externalities of meat consumption while preserving the …

Climate change has become an increasingly polarizing issue in the United States and
across the globe, a divide reflected in the sustainable behaviors of liberals and …

The promotion of meat substitutes to reduce meat intake is a promising way to reduce the
environmental and public health externalities of meat consumption while preserving the …

We use NielsenIQ US retail scanner data to show that changes in sales patterns can be
used to predict US presidential election results at the county level. Using a probit model, we …

The protein transition is a huge societal challenge to mitigate climate change. To support
consumers in their decision on a sustainable protein choice, interventions such as nudging …