Superfoods, super healthy: Myth or reality? Examining consumers' repurchase and WOM intention regarding superfoods: A theory of consumption values perspective
Abstract 'Superfoods' have become a popular diet style across the globe but are also
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …
criticized as a marketing gimmick. Despite the controversy, the essential drivers of superfood …
What affects consumers' choice behaviour towards organic food restaurants? By applying organic food consumption value model
Purpose Although there is a rising demand for organic food restaurants (OFRs), limited
studies have attempted at understanding the drivers of customers' intention to visit OFRs …
studies have attempted at understanding the drivers of customers' intention to visit OFRs …
Food and consumer attitude (s): an overview of the most relevant documents
VJPD Martinho - Agriculture, 2021 - mdpi.com
Food markets have, at least, two dimensions. One is related to supply, where food
marketing, for example, plays a determinant role, namely to promote healthy and balanced …
marketing, for example, plays a determinant role, namely to promote healthy and balanced …
Modeling positive electronic word of mouth and purchase intention using theory of consumption value
Green is a timely and crucial concept in sustainability; therefore, encouraging both public
and private businesses in Malaysia to persistently promote and make attempts to put green …
and private businesses in Malaysia to persistently promote and make attempts to put green …
Consumption values, anxiety and organic food purchasing behaviour considering the moderating role of sustainable consumption attitude
D Cao, Y Zheng, C Liu, X Yao, S Chen - British Food Journal, 2022 - emerald.com
Purpose This study aims to identify and describe the relationships among different
consumption values, anxiety and organic food purchase behaviour considering the …
consumption values, anxiety and organic food purchase behaviour considering the …
Organic food and obesity: factors influencing actual purchase of organic food in COVID-19 pandemic with moderating role of organic food availability
Purpose Organic food consumption decreases the risk of becoming obese or overweight.
This study intends to see the influence of customer perceived value, COVID-19 fear, food …
This study intends to see the influence of customer perceived value, COVID-19 fear, food …
Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity
Q Zhang, Y Wang, SK Ariffin - Plos one, 2024 - journals.plos.org
The rapid development of live-streaming e-commerce has driven billions of sales revenues
and made customers' purchase intention a life-and-death issue for sellers. This study …
and made customers' purchase intention a life-and-death issue for sellers. This study …
Can entrepreneurial spirit accelerate local agri-food consumption: A mediation moderation analysis using theory of consumption values
D Chakraborty, M Siddiqui… - Journal of International …, 2023 - Taylor & Francis
The purpose of this study is to identify the consumption values that drive the purchase
intention of Agri-food products (AFP) produced by local entrepreneurs, and how their …
intention of Agri-food products (AFP) produced by local entrepreneurs, and how their …
Halal cosmetics repurchase intention: theory of consumption values perspective
ES Rachman, D Amarullah - Journal of Islamic Marketing, 2024 - emerald.com
Purpose By applying the theory of consumption value as a conceptual framework, this study
aims to investigate the impact of consumption values, namely, functional value (FV) …
aims to investigate the impact of consumption values, namely, functional value (FV) …
Personal and Emotional Values Embedded in Thai-Consumers' Perceptions: Key Factors for the Sustainability of Traditional Confectionery Businesses
The confectionery market in Thailand is being overpowered by Western confectioneries.
This study proposes and verifies a model of the factors that define consumer behaviour …
This study proposes and verifies a model of the factors that define consumer behaviour …