Corporate Reputation (CR) is essential to value generation and is co-created between a
company and its stakeholders, including supply chain actors. Consequently, CR is a critical …

In recent times, artificial intelligence (AI) has been generating a significant impact in various
industry sectors, which implies that companies must be ready to adjust to this promising start …

The purpose of this paper is to examine the effectiveness of social media on the different
stages of consumers' cognitive stages through the Hierarchy of Effects (HOE) model for …

This study explores how the value of sponsored Instagram advertisements (ads) can
enhance consumer ad-related involvement (cognitive and affective) and flow experience …

This research paper delves into the pivotal role of strategic integration of artificial
intelligence (AI) concepts across sustainability efforts in for-profit businesses. As …

Purpose This study evaluates the effect of the media image content of business to business
(B2B) organizations to accelerate social media engagement. It highlights the importance of …

The importance of voice has been well acknowledged in sensory decision-making. Yet, past
literature on video creators' performance did not shed much light on the impact of video …

This article is a systematic review of recent and relevant journal articles on consumer
engagement with social media influencers using the PRISMA protocol. The review in this …

Purpose Celebrity endorsement is one of the most popular marketing communication tools
that have been used by beverage companies to influence consumers' behaviour, but little is …

Purpose The study aims to propose an instrument for measuring product-centeredness (ie
the extent to which comment content is related to a product) using word embedding …