Strategic management, publics, and issues
JE Grunig, FC Repper - Excellence in public relations and …, 2013 - api.taylorfrancis.com
If public relations makes organizations more effective by building long-term relationships
with strategic constituencies, it is only a small logical jump to deduce that public relations …
with strategic constituencies, it is only a small logical jump to deduce that public relations …
Identification as a mediator of celebrity effects
MD Basil - Journal of broadcasting & electronic media, 1996 - Taylor & Francis
Considerable research has been devoted to the effects of celebrity endorsers on consumer
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
behavior. Most of the research has examined credibility or attractiveness as a determinant of …
[图书][B] Planning health promotion programs: an intervention mapping approach
LKB Eldredge, CM Markham, RAC Ruiter… - 2016 - books.google.com
The Intervention Mapping bible, updated with new theory, trends, and cases Planning
Health Promotion Programs is the" bible" of the field, guiding students and practitioners …
Health Promotion Programs is the" bible" of the field, guiding students and practitioners …
[图书][B] Excellence in public relations and communication management
JE Grunig - 2013 - api.taylorfrancis.com
This book is the initial volume coming out of the" excellence project"--a comprehensive
research effort commissioned by the IABC (International Association of Business …
research effort commissioned by the IABC (International Association of Business …
[图书][B] Communication models for the study of mass communications
D McQuail, S Windahl - 2015 - taylorfrancis.com
COMMUNICATION MODELS Page 1 COMMUNICATION MODELS Page 2 This page
intentionally left blank Page 3 COMMUNICATION MODELS for the study of mass …
intentionally left blank Page 3 COMMUNICATION MODELS for the study of mass …
[HTML][HTML] The genesis of climate change activism: From key beliefs to political action
Climate change activism has been uncommon in the US, but a growing national movement
is pressing for a political response. To assess the cognitive and affective precursors of …
is pressing for a political response. To assess the cognitive and affective precursors of …
A process model of the formation of spatial presence experiences
In order to bridge interdisciplinary differences in Presence research and to establish
connections between Presence and “older” concepts of psychology and communication, a …
connections between Presence and “older” concepts of psychology and communication, a …
[图书][B] Strategic issues management: Organizations and public policy challenges
RL Heath, MJ Palenchar - 2008 - books.google.com
The book explores the communication options that organizations can employ in their
stewardship to address crucial public policy options and engage in collaborative decision …
stewardship to address crucial public policy options and engage in collaborative decision …
Perceived risk and efficacy beliefs as motivators of change: Use of the risk perception attitude (RPA) framework to understand health behaviors
Evidence of a direct correlation between risk perception and self‐protective behavior is
ambiguous at best. Witte's (1992, 1994) extended parallel process model (EPPM) explains …
ambiguous at best. Witte's (1992, 1994) extended parallel process model (EPPM) explains …
[图书][B] Интернет-коммуникации в глобальном пространстве современного политического управления: навстречу цифровому обществу. Монография
СВ Володенков - 2021 - books.google.com
Монография посвящена вопросам становления современного цифрового общества в
условиях интенсивного развития интернет-технологий политической коммуникации. В …
условиях интенсивного развития интернет-технологий политической коммуникации. В …