A central problem in the planning of communication campaigns to change health behaviors
is how to identify and apply appropriate communication, persuasion, and behavior change …

This updated edition presents a civic journalism treatment of the field of mass
communication research. The sine qua non of the civic journalism movement seems to …

Climate change is one of the greatest challenges of our times. We humans must change our
behavior in the short run to mitigate the effects of climate change in the long run …

This study compared mass media and interpersonal influence during a reproductive health
communication campaign in Bolivia using the following six behavior change steps …

Recently, repeated childhood vaccine scandals shook public confidence in vaccine safety in
China. This study explores whether media attention, online discussion, and social trust …

In a within-subjects design (n= 30), a sampling of rational and emotional public service
announcements related to acquired immune deficiency syndrome (AIDS) was tested for …

This is a comprehensive guide to the frameworks, theories, and methods used to evaluate
health promotion programs. The book builds on the author's experience in evaluating health …

Online games are highly popular applications. While online gamers actively participate in
gaming teams, no study has yet explored whether gamers have sufficient teamwork …

This book's purpose is to offer various perspectives relating to the development,
effectiveness, and implementation of interactive computing technology for health promotion …

This study reconsiders traditional hierarchy models that posit a learning model of behavior
change in which knowledge precedes attitudes, which in turn influence behavior. The case …