A Systematic Literature Review of Digital Marketing Communication: A Review of Extant Research and Future Directions

MM Utami - Nusantara Science and Technology Proceedings, 2023 - nstproceeding.com
Digital marketing communication, communication through digital or electronic media among
businesses or electronic media among businesses and consumers, is quickly rapidly. The …

[HTML][HTML] Digital transformation, supply chain collaboration, and enterprise growth: Theoretical logic and Chinese practice

B Li, C Xu, Y Wang, Y Zhao, Q Zhou, X Xing - European Research on …, 2024 - Elsevier
The rapid development of the new generation of digital technology has injected new vitality
into the digital transformation (DT) and continued growth of enterprises. This paper selects …

Manage Waste organic with Bioconversion Black Soldier Fly on Business Mega Maggot

TC Nathaniela, A Pramono… - E3S Web of …, 2023 - e3s-conferences.org
Management waste in developing countries is causing environmental concerns, particularly
food waste. The study explores the use of the Black Soldier Fly (BSF) in managing organic …

[PDF][PDF] Marketing Strategy and Brand Building of Agricultural Products from the Perspective of Digital Media Application

H Fu, Z Liu, W Zhu, D Seong - 2024 - naturalspublishing.com
In this study we examined the relationship between product attributes, content marketing,
influencer marketing, customer satisfaction, and purchase intent. Additionally, we …

THE EFFECTIVENESS OF PRODUCT INNOVATION AND ADVERTISING APPEAL TO INCREASE THE COMPETITIVE ADVANTAGE OF MPV CARS

A Riana, LS Agustine, SE Fatimah - International Journal of Innovative …, 2024 - rsglobal.pl
The transportation sector in Indonesia has experienced significant growth, particularly in the
development of cars. Among the various types of cars, MPV cars have shown remarkable …

Improving the Challenge Up User Experience

SH Nanwani Vaswani - 2024 - essay.utwente.nl
In recent years, Challenge Based Learning (CBL) has become increasingly significant in the
education field. The thesis investigates the improvement of the Challenge Up tool, a tool …

Analysis of the utilization of search engine optimization and social media marketing at Mitra Keluarga Group Hospital

MM Nisa, C Nilawati - … Journal of Business Innovation, Economics and …, 2024 - ijbiesc.org
This study aims to measure the high rankings in the SEO category and social media
marketing Mitra Keluarga Group Hospitals, this study not only understand implement SEO …

Maximizing Sales and Customer Satisfaction in E-Commerce Through Ai-Driven Techniques

AF Santos Pereira, E Silva, WS Costa, JAL Silva… - Available at SSRN … - papers.ssrn.com
In this work, we apply Artificial Intelligence (AI) to address product recommendation, profit
optimization, order cancellation prediction, and sentiment analysis. The goal is to explore …

Effects of Big Data and Web Analytics on the Optimization of Startups' Branding and Market Share

DP Sakas, DP Reklitis, P Trivellas - International Conference on Business …, 2021 - Springer
The vast majority of startups bankrupt in the first months of operation. So, as a result, the
main target is to build a brand name and brand awareness as fast as possible. This study …