While personal data is invaluable to firms, the drivers of e-commerce customers' willingness
to disclose their personal data remain tenuous. Using social exchange theory, we develop a …

Purpose: This study empirically investigates the effect of big data analytics (BDA) on project
success (PS). Additionally, in this study, the investigation includes an examination of how …

This study proposes that the proficient use of big data enables organizations to respond
swiftly to market opportunities and threats, leading to positive business outcomes. Drawing …

Purpose Based on the perspective of knowledge management, this study aims to discuss
how to build cross-city emergency management collaboration mechanism in major …

Information governance is crucial for firm performance. Marketing managers have been
actively engaged in data analytics and information management for decision-making …

With the increasing popularization and application of the smart grid, the harm of the data silo
issue in the smart grid is more and more prominent. Therefore, it is especially critical to …

In today's data-driven business environment, the ethical management of knowledge and
data utilization for decision-making in supply chain management has become increasingly …

The boom in the flow of information originated from customer activities. The Internet
enhanced it, and information and communication technologies have drastically transformed …

Background: The rapid digitalization of business operations has transformed the decision-
making process, with companies increasingly relying on Data-Driven Decision-Making …

In today's data-driven business landscape, companies are increasingly leveraging data
analytics and machine learning to optimize their lead management processes and enhance …